How companies use commercial and promotional video
These videos are commonly produced to:
- Increase brand awareness and recognition
- Support campaigns, launches, or seasonal initiatives
- Reach audiences across digital, social, and paid platforms
- Create emotional connection and brand affinity
- Drive engagement and action
When planned well, these videos function as reusable assets rather than one-time promotions.
Selected production work
Hwy 50 Brewery – Tap Into Adventure
This multi-day commercial production was filmed over multiple seasons along Highway 50 in El Dorado County, California. The piece connects outdoor adventure with place, following skiing, mountain biking, whitewater kayaking, and wakeboarding from Echo Summit to the Hwy 50 Brewery in Camino.
Filmed and produced by Nick Warren and Scott Blankenfeld
Edited by Nick Warren
Narration by David Piper
Promotional Video – Bluezone Sports
Tell me how to wax my Snowboard without telling me how to wax my snowboard. This short promotional video shows snowboard tech, Anthony, going through all the steps to unpackage and wax a brand new Jones Storm Chaser.
Depending on scope and distribution, this type of project may be referred to as promotional or commercial video. The intent remains the same: communicate clearly and engage the audience.
Relationship to other video work
Commercial and promotional video often work alongside brand story, product, testimonial, and instructional content. This page represents campaign-style and promotional production within that broader system.
Next step
If you are considering a commercial or promotional video and want to discuss scope, distribution, or approach, start with a short inquiry.